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Course Overview

With 5.2 million people in Singapore using Google as their primary search engine platform, it is evident that the vast majority of internet users in Singapore rely on Google for their search needs, and Google is an excellent choice for businesses looking for higher visibility for their brand and products.

This 2.5-day course provides a foundational understanding of Search Engine Optimization (SEO) and its core techniques. You will learn how search engines function, the different types of SEO (On-Page, Off-Page, Technical, and Local), and the crucial role of keywords and search terms in achieving better search engine rankings. The course also covers practical strategies for building an effective organisational SEO strategy, managing processes for improved search results, and conducting thorough keyword research to meet your SEO objectives. Additionally, you will explore how various internet marketing strategies, including social media, can complement your SEO efforts and how to monitor and evaluate your website's performance for continuous improvement.

Platforms & Tools Introduced

Course Highlights

Discover the three main parts of how a Google Search works: Crawling, Indexing, and Serving Search Results.
Differentiate between On-Page SEO (optimising website content), Off-Page SEO (gaining exposure and trust through backlinks), Technical SEO (aiding search engine crawling and user experience), and Local SEO (targeting a local area).
Understand what contributes to search engine rankings on Google, including keywords, metadata, link building, and SEO technicality.
Explore practical ways to improve your website's search engine ranking, such as building quality links, writing SEO-friendly content, ensuring a responsive website, expanding CTR, and using SEO-friendly media.
Master the process of keyword research, including brainstorming, expanding lists with tools like Google Trends, curating keyword lists (especially long-tail keywords), choosing the right keyword tools, grouping keywords, and planning your strategy.
Optimise content creation for Search Engine Optimisation by understanding your target audience, performing keyword research, adding images or videos, crafting eye-catching titles, including compelling CTAs, and prioritising consumer experience.
Utilise tools like Google Search Console and SemRush to monitor website performance, track keyword rankings, CTR, bounce rate, conversion rate, and identify site exit points.

Learning Outcomes

By the end of this course, you'll be able to:

Examine how search engines work and analyse how to leverage search terms and keywords to gain better rankings.
Align organisational strategies to achieve SEO objectives through effective keyword research and content optimisation.
Analyse various elements of a website and its webpages and recommend specific areas for improvement to achieve better search engine rankings.
Monitor website performance using web analytics dashboards and reports to provide valuable inputs on SEO strategies.

Competency Assessment

Case Study & Practical Assessment

Stand Out From The Competition With Professional Certificates

Candidates who complete each module with at least 75% attendance and demonstrate competency during assessment will receive a Certificate of Completion by FirstCom Academy and a WSQ Statement of Attainment.

Entry Requirements:

Aged 21 and above
Have basic computer literacy Level 2
Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification and minimum 2 years of working experience; and
Have an English language proficiency equivalent of higher of any of the following – GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59

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Course Fees & Subsidies

SMEs
Course Fees
70% SkillsFuture (SSG) Subsidy
Nett Fee

Non SMEs
Course Fees
50% SkillsFuture (SSG) Subsidy
Nett Fee

Additional Support

Additional Support via Absentee Payroll

Enterprise Innovation Scheme
Option 1 Up to 400% Tax Deduction	Option 220% Cash Payout Based On Nett Fee

Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC)

Nett Fee is subject to 9% GST charged based on the full course fees before subsidy.
Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
Subjected to individual company’s budget availability for the Enterprise Innovation Scheme. Each company can only either the 400% Tax Deduction option OR the 20% Cash Payout option. For more information, please refer to https://www.iras.gov.sg/schemes/disbursement-schemes/enterprise-innovation-scheme-(eis)
Subjected to individual company’s budget availability for SFEC. For more information, please refer to https://www.enterprisejobskills.gov.sg/content/upgrade-skills/sfec.html

SME Eligibility Criteria

Registered or incorporated in Singapore
Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million

Singapore Citizens (40 years and above)
Course Fees (Before GST)
9% GST
70% SkillsFuture (SSG) Subsidy
Nett Fee

Singapore Citizens (21-39 years old) & PR
Course Fees (Before GST)
9% GST
50% SkillsFuture (SSG) Subsidy
Nett Fee

Additional Support

SkillsFuture Credits eligible for Singapore citizens aged 25 & above

PSEA eligible for Singapore citizens aged below 30

NTUC UTAP members can have up to 50% reimbursement on out-of-pocket cost

Nett Fee are inclusive of GST charged based on the full course fees.
Subjected to individual’s eligibility and availability of SkillsFuture Credit.
NTUC UTAP reimbursement is capped at $250 for members aged below 40 or $500 for members aged 40 & above.

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Search Engine Optimisation (SEO) Basic Techniques